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What is campaign management?
User Requirement: Information Manager rights
Campaign Management enables you to record activities undertaken as part of marketing campaigns. Campaigns consist of Waves, which in turn consist of Wave Activities.
- Waves: Waves are a way of grouping activities within a campaign, normally in chronological order.
- Wave activities: Wave Activities define exactly what action is performed for the campaign.For example, Outbound Telesales Activity or Flyer Mailing Activity.
- Sage E-marketing for Sage CRM is an integration with Swiftpage (http://www.swiftpage.com).This offers E-marketing email functionality from Sage CRM. E-marketing campaigns follow the same basic structure as standard campaigns.They provide additional features such as email blast scheduling and "open and click" analysis. You can also use standard campaign wave activity types within E-marketing campaigns.
See Also:
Setting up a new campaign
Setting up an E-marketing campaign
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