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User Requirement: Info Manager Administration Rights and E-marketing enabled.
The E-marketing Analysis tab is displayed in the context of Campaigns and Wave Activities, and shows results from E-marketing E-mails and Drip Marketing E-mails. In the Wave Activity context you can drill down on individual reports, for example, Open & Clicks, and export them to Excel, or create a new group of recipients from the report results.
Note: The results are updated nightly (03:00 Mountain Time - GMT -6 hrs/-7 hrs) with information pulled from Swiftpage.
To view E-marketing analysis data at the Wave Activity level:
| Column | Description |
|---|---|
|
Subject |
Subject of the E-marketing or Drip E-mail. Click to open the Wave Activity Summary page. |
|
Submitted |
The number of emails that were submitted for sending (the number of the recipients in the group). |
|
Sent |
The number of emails actually sent (submitted minus duplicate, invalid, or opted out email addresses). |
|
Unsent |
The number of emails that were not sent due to duplicate, invalid, or opted out email addresses. |
|
Bounced |
The number of emails that bounced back due to invalid email addresses or domain names. Note: When an email bounces back three times from the same email address within a 60-day period, the fourth and further times that the same email address is blasted, the email does not go out, and is counted as Unsent. |
|
Unique Opens |
The number of individuals, who opened the email, regardless of how many times they opened it. |
|
Unique Clicks
|
The number of individuals, who clicked on any link in the email. An individual can only count once per link within an email.
|
|
Total Clicks |
The total number of times any of the links were clicked on within any of the emails sent out. An individual's clicks on a link counts more than once. |
| Report | Description |
|---|---|
|
Open & Clicks |
For each recipient, shows the:
|
|
Unique Opens By Time |
Shows the:
The report is sorted by the local time column. |
|
Unique Opens By E-mail |
Shows the number of times each recipient opened the email, sorted by email address. |
|
Opens By E-mail |
Shows the local time that the email was opened, sorted by email address. |
|
Opens By Time |
Shows the local time that the email was opened, sorted by opened time. |
|
Unique Clicks By Link |
Shows the address of each link in the email, and the email address of the recipient who clicked on it, sorted by link. |
|
Unique Clicks By E-mail |
Shows the number of times each link was clicked on, sorted by email address. |
|
Clicks By Link |
Shows the first click and total number of clicks for each link, sorted by email address. |
|
Unopened |
Shows a list of recipients where the email remained unopened. |
|
Bounced |
Shows a list of recipients where the email bounced. |
|
Unsent |
Shows a list of recipients where the email was unsent and a reason (supplied by Swiftpage). |
See Also:
Sage CRM user assistance PDFs
