Drip Marketing E-mail Fields

The subject line for the email. Special characters must not be used in the Subject line.

Select from a list of global and local templates available in the Swiftpage Template Manager. If you want to upload a custom template to use in the Drip Marketing email, go to E-marketing | Edit E-mail Templates first. Once uploaded, the custom template displays in the list. See Editing E-marketing E-mail Templates for more information.

Allows you to preview and edit the template in the Swiftpage Template Manager.

Add a personalized introduction to the email.

When the email should be sent.

Options vary depending on the Drip Marketing Campaign Type selected (Anchor, Calendar, or Duration).

Anchor - select the number of days/weeks/months before/after the anchor date at a specified time.

Calendar - send on a specified date/time.

Duration - specify the number of days after the contact is added to the campaign, that the email should be sent out. If this is the first wave activity, this is the number of days after the drip launch. If it is a later stage in the campaign, then it is the number of days after the contact has become a member of the recipient list - for example, 1 day after they opened and clicked the first email (if Sent To "Contacts from previous email stages, matching Response Clicked A Link" was selected).

Who the email should be sent to.

Select from:

• All Contacts in Drip Marketing List
• Contacts from previous E-mail stages, matching response (one or more can be selected): Opened, No Clicks, Clicked a Link, or Unopened. This option is disabled for the first Drip Marketing E-mail wave activity of the campaign.
• From Stage - select a specific previous stage. This option is disabled for the first Drip Marketing E-mail wave activity of the campaign.